A powerful video on breaking gender stereotypes in Indian households has been making rounds on the internet and WhatsApp for quite some time now. But one person who seems to have been moved by the video is Facebook COO Sheryl Sandberg.
Sandeberg says in her FB post--"This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation. When little girls and boys play house they model their parents' behavior; this doesn’t just impact their childhood games, it shapes their long-term dreams.
In this #SharetheLoad campaign, Ariel India, P&G, and BBDO Worldwideshow how fathers and husbands can take small steps (like doing laundry) to create more equal homes. They won a #GlassLion at the 2015 Cannes Lions International Festival of Creativity for earlier work on this campaign. The real win is the way they are changing stereotypes and showing that a more equal world would be a better world for all of us.
Dads, #ShareTheLoad and #LeanInTogether for equality.
Watch it now if you haven't already!
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